A space for practical resources about websites, search, and your online presence. Explore original checklists to plan your next improvement.
Start with the questions customers ask before they contact you. A website plan turns those answers into useful pages.
Read the guideUseful content and accessible pages give search engines and visitors a clearer explanation of your business. Begin with a small set of checks.
Read the guideAccurate information helps visitors decide whether your business serves their needs and how to contact you.
Read the guideChoose the main action: request a proposal, ask a question, or find your business information. List your services and explain who each one helps. Separate essential launch pages from features that can wait.
Prepare your logo, service descriptions, business email, and photos you have permission to publish. Check photo permissions and avoid publishing customer information without authorization. Identify who will approve the content in each language.
Confirm pages, languages, forms, revisions, hosting responsibilities, recurring costs, and account ownership in the proposal. Booking and payments need their own technical and privacy assessment.
Try navigation and contact on a phone and with a keyboard. Check every link and required field. Keep a recoverable copy and approve publication only after the agreed checks.
Check that important public pages open correctly and that navigation links reach them. Use a descriptive main heading and a clear hierarchy. Private previews should remain excluded from indexing until launch is approved.
Give each page a distinct title and description aligned with its real content. Explain services in customer language, use meaningful links, and provide useful text alternatives for informative images.
Preserve existing URLs when possible. If a route must change, plan its redirect and check language equivalents, canonical links, and the sitemap. Keep test addresses separate from the final domain.
Review loading and usability on representative devices. Search Console can help the account owner inspect indexing after launch. Search visibility also depends on competition and search engine decisions; a technical checklist does not guarantee rankings.
Confirm the business name, contact method, actual services, service area, and opening hours where relevant. Use this as the reference for your website and authorized profiles.
Explain your real service area without inventing offices or addresses. A service-area business and a business receiving visitors have different information needs. Publish only locations that are accurate and appropriate to disclose.
The business owner should control the domain and business profiles. Use delegated access for improvements. Platform eligibility and verification must be checked before offering profile changes.
Update published information when services, hours, or contact details change. Use genuine authorized reviews only; do not invent testimonials or claim a guaranteed local search position.
Tell us what you do, whether you already have a website, and what you would like to improve. That gives us a starting point for your proposal.
